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When I first got started in email marketing, one of the first things that I was taught was that I need to keep tabs on the open rate of my emails… So I did. But along the way, I learned that there is Best dogs for kids a big flaw with focusing on open rates. A very BIG flaw that many email marketers don’t realize. It’s not the open rate that’s going to put money into your bank account. Instead, you need to worry about getting the click.
So what exactly is “the click”. The click is the action that you want your subscriber to take once they open your email. Do you want them to click the link to buy your product? Do you want them to click the link to read your new blog post? Or do you simply want them to reply back with the answer to a question that you just asked them?
Whatever the action may be, you facebook need to look at it as “the click”. The click is what is going to make you the most money, not the opening of your email. So, if that’s the case, you need to focus more on click through rates instead of open rates, right?
Now don’t get me wrong, there are times and situations when you may want to look at open rates. Email service providers such as GetResponse allow you to split test multiple variables in your emails. You can split test subject lines, you can split test sending emails on specific days of the week, you can even split test the “from to field” and the time of day that the email is sent.